Introduction
777pup is committed to protecting the privacy of everyone who uses our platform. This Privacy Policy describes how we collect, use, store, share, and protect personal information when you access or use the 777pup website at https://777pup.app and all related services.
This policy applies to all registered players, site visitors, and any other individuals whose personal data is processed by 777pup in connection with providing our online casino and sports betting services in the Philippines.
By creating a 777pup account or using any part of our platform, you confirm that you have read and understood this Privacy Policy and consent to the data practices described herein. If you do not agree to these practices, please discontinue use of the platform and contact us to close your account.
This Privacy Policy should be read together with the 777pup Terms and Conditions and Responsible Gaming Policy, which together form the complete agreement governing your use of the platform.
Data Controller
For the purposes of Republic Act No. 10173 (the Philippines Data Privacy Act of 2012) and its Implementing Rules and Regulations, the data controller responsible for your personal information is 777pup, operating under 777pup.app.
If you have any questions or concerns about how your personal data is handled, or wish to exercise any of your rights under the Data Privacy Act, you can contact our Data Protection Officer (DPO) at the contact details provided in Section 15 of this policy.
Data We Collect
777pup collects several categories of personal information depending on how you interact with our platform. Here's a breakdown of what we collect and why:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, government ID number | Account registration, age and identity verification (KYC) |
| Contact Data | Email address, mobile number, home address | Account communications, support, transaction notifications |
| Financial Data | GCash number, bank account details, transaction history | Processing deposits and withdrawals, anti-money laundering compliance |
| Technical Data | IP address, device type, browser, operating system | Security, fraud detection, platform optimisation |
| Usage Data | Games played, bets placed, session duration, login times | Platform improvement, responsible gaming monitoring, personalisation |
| Marketing Data | Promotion preferences, communication opt-in/out status | Sending relevant offers (only where you've opted in) |
| Support Data | Chat transcripts, emails, complaint records | Resolving issues, improving support quality |
How We Collect Your Data
777pup collects personal data through the following means:
- Direct registration: When you create a 777pup account, you provide identity, contact, and financial information directly.
- KYC verification: When we request identity documents to verify your age and identity as required by our licensing obligations.
- Payment processing: Transaction data is collected each time you make a deposit or request a withdrawal through GCash, Maya, or any other supported payment method.
- Platform usage: Technical and usage data is automatically collected as you browse and play on the 777pup platform.
- Customer support: Data shared during support interactions via live chat or email.
- Cookies and tracking technologies: See Section 07 for full details on our cookie practices.
How We Use Your Data
777pup only uses your personal data for legitimate, clearly defined purposes. Here's how your information is used:
Platform Operations
Your account data is used to create and manage your 777pup account, process deposits and withdrawals, settle bets and game outcomes, and provide you with access to all features of the platform.
Security & Fraud Prevention
Technical data including IP addresses, device identifiers, and login patterns are used to detect and prevent fraudulent activity, money laundering, unauthorized account access, and other security threats. This is both a contractual and legal obligation we must meet as a licensed gaming operator in the Philippines.
Regulatory Compliance
As a PAGCOR-accredited platform, 777pup is legally required to verify player identities, maintain transaction records, and cooperate with Philippine regulators and law enforcement when legally required to do so. Data may be retained and processed to meet these obligations.
Customer Support
When you contact the 777pup support team, your account data and interaction history are used to understand your issue and provide an effective resolution. Support interactions are recorded to help us improve service quality over time.
Responsible Gaming Monitoring
Usage data — including session duration, bet frequency, and deposit patterns — may be analysed to identify players who may benefit from responsible gaming interventions. This is done to protect player welfare, not to market to you.
Marketing Communications
If you have opted in to receive marketing communications, your contact data and preferences may be used to send relevant promotions, bonus offers, and platform updates. You can opt out at any time by updating your communication preferences in your account settings or by contacting support.
Under the Data Privacy Act of 2012, 777pup processes your data based on: (a) your consent during registration; (b) performance of a contract (your account agreement); (c) compliance with legal obligations; and (d) legitimate interests in operating a secure, compliant gaming platform.
Cookies & Tracking Technologies
The 777pup website uses cookies and similar tracking technologies to ensure the platform works correctly, to improve your experience, and to help us understand how players use the site.
Types of Cookies We Use
- Essential cookies: Required for the platform to function at all — including maintaining your login session and securing your account. These cannot be disabled.
- Functional cookies: Remember your preferences such as language settings and game display options to improve your experience on return visits.
- Analytics cookies: Help us understand how players navigate the 777pup platform — which pages are most visited, where players encounter friction, and how we can improve. Data is aggregated and anonymised.
- Security cookies: Detect unusual login behaviour, protect against cross-site request forgery, and help verify that you are a legitimate user.
You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the 777pup platform — in particular, essential cookies cannot be disabled without preventing you from logging in.
Data Retention
777pup retains personal data only for as long as is necessary for the purposes described in this policy, or as required by Philippine law. Typical retention periods are:
- Active account data: Retained for the duration your account remains active.
- Transaction records: Retained for a minimum of 5 years after the transaction date, in compliance with AMLC regulations and PAGCOR requirements.
- KYC documentation: Retained for a minimum of 5 years after account closure.
- Support records: Retained for 3 years after the resolution of the support case.
- Marketing preferences: Retained until you withdraw consent or close your account.
When data is no longer required for any retention purpose, 777pup will securely delete or anonymise it in accordance with our internal data disposal procedures.
Data Security
Protecting your personal data is a technical and operational priority for 777pup. We implement multiple layers of security:
- 256-bit SSL encryption for all data transmitted between your device and our servers.
- Encrypted storage of sensitive personal and financial data at rest.
- Strict internal access controls — only authorised personnel with a legitimate need can access player data.
- Regular security audits and penetration testing of our platform infrastructure.
- Automated systems to detect and respond to unusual login activity, large transaction anomalies, and other potential security events.
In the event of a data breach that is likely to result in a risk to your rights, 777pup will notify affected players and the National Privacy Commission in accordance with the Data Privacy Act's breach notification requirements.
Even with all our security measures in place, the security of your account also depends on you keeping your password private and not sharing your login details with anyone. If you suspect your account has been compromised, contact 777pup support immediately.
Your Privacy Rights
Under the Philippine Data Privacy Act of 2012, you have the following rights regarding your personal data held by 777pup:
Right to Access
Request a copy of the personal data we hold about you, along with information on how it is being used.
Right to Rectification
Request corrections to any inaccurate or incomplete personal data we hold about you.
Right to Erasure
Request deletion of your personal data in certain circumstances — for example, if it is no longer necessary for the purpose it was collected.
Right to Object
Object to the processing of your data for direct marketing purposes. This takes effect immediately upon receipt of your objection.
Right to Data Portability
Request your personal data in a structured, commonly used format to transfer to another service provider.
Right to Complain
Lodge a complaint with the National Privacy Commission (NPC) of the Philippines if you believe your data rights have been violated.
To exercise any of these rights, contact the 777pup Data Protection Officer at the details in Section 15. We will respond to all valid requests within 15 business days. Some requests may require identity verification before we can act on them.
Minors
777pup is strictly an 18+ platform. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a minor has provided personal data to us, we will take immediate steps to delete that data and close the associated account.
If you believe a minor has registered on the 777pup platform, please contact us immediately at support@777pup.app so we can investigate and take appropriate action.
Third-Party Links
The 777pup platform may contain references or links to third-party services — such as payment providers — for the purpose of completing transactions. These third-party services have their own privacy policies and data practices that are independent of 777pup.
777pup is not responsible for the privacy practices of third-party services and encourages you to review their privacy policies before providing any personal information directly to them.
International Data Transfers
In some cases, service providers used by 777pup — such as cloud hosting infrastructure or game software providers — may process data in countries other than the Philippines. When this occurs, 777pup ensures that:
- Appropriate contractual safeguards are in place between 777pup and the third-party processor.
- The receiving party maintains data protection standards equivalent to or exceeding those required by the Philippine Data Privacy Act.
- Your data is only transferred for the specific, legitimate purposes described in this policy.
Changes to This Privacy Policy
777pup may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or platform functionality. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page.
- Send a notification to your registered email address describing the key changes, at least 7 days before they take effect.
- In some cases, request your renewed consent where a change materially affects how your data is used.
Continued use of the 777pup platform after any changes take effect constitutes your acceptance of the revised Privacy Policy.
Contact Us & Data Protection Officer
If you have any questions about this Privacy Policy, want to exercise your data rights, or wish to raise a concern about how 777pup handles your personal information, please contact our Data Protection Officer:
You also have the right to lodge a complaint directly with the National Privacy Commission (NPC) of the Philippines if you believe your data rights have not been respected after raising the matter with 777pup. We encourage you to contact us first so we have the opportunity to address your concern directly.